Ready to put your creativity, teamwork, and problem-solving skills to the test? Startup Standup is back, and this year it's going retro arcade!
Hosted by NIU, Startup Standup combines improv, storytelling, and pitching in a fun, interactive experience that challenges students to think creatively and develop innovative solutions.
This year's theme focuses on one of the most important skills in innovation: understanding what people truly value.
What would a Pong paddle need to do its job better? What does a Space Invaders cannon wish it had?
Working in teams, participants will meet fictional clients straight out of classic arcade games, interview them through improv, and discover the challenges they face. Then, teams will develop their own creative "power-ups" and pitch their solutions for a chance to win the Startup Standup Cup!
No business or entrepreneurship experience is needed. Students from all majors are encouraged to participate!
Event Details
Part 1: Friday, October 23, 2026, 10 a.m.–2 p.m.
Part 2: Friday, October 30, 2026, 10 a.m.–2 p.m.
Location: 71 North Partnership Studio, 217 Normal Road, DeKalb, IL
Lunch is provided at both sessions, and participants will have opportunities to win prizes!
Students should plan to attend both sessions.
Why Participate?
Whether you're interested in sustainability, environmental problem-solving, entrepreneurship, or simply trying something new, Startup Standup offers an opportunity to strengthen skills that apply across disciplines, including creative thinking, collaboration, communication, and understanding the needs of others.
Register Today!
Registration is available separately for each session:
Part 1, October 23: Register here
Part 2, October 30: Register here
For questions, contact Dr. Anna Klis, Associate Professor of Economics, at aklis@niu.edu.
Get ready to think outside the arcade and level up your ideas!
